Make the Organic Food Label permanent and come to terms with the goals
The government wants the Danish population to follow the dietary guidelines. It wants to reduce food waste and double both the organic area and organic sales. There are many agendas that need to be addressed at the same time.
All experience shows that in addition to the label motivating kitchen managers to include organic food on the menu, plants are given higher priority when kitchens receive the Organic Food Label, and food waste is reduced.
Therefore, our call is clear.
Now remove the recurring uncertainty you created when you, for the first time since the brand's birth in 2009, removed the funds in 2023 and had to make an emergency rescue maneuver before everyone went on Christmas vacation to ensure its existence. You have just relaunched the Danish map of restaurants with the Organic Restaurant Label, so perhaps you cannot imagine yourself discontinuing a brand that is so popular.
A label that has proven its worth and has been copied by several other EU countries after they visited Denmark to learn how we have become organic world champions. If that is the case, we might as well settle it once and for all and give it a permanent place on par with the state-controlled red island.
This opinion piece was published in Børsen on September 27, 2025, and was written by:
Kirsten Lund Jensen, head of ecology, Agriculture & Fødever, Michael Allerup, vice chairman and spokesperson, sustainability, Diet and Nutrition Association, Saoirse McKeever Andersen, specialist manager, food, Danish Business, Jakob Scharff, industry director, DI Service, Karsten Felvang, director, F&B, Anne-Sofie Hattesen, ESG manager, Compass Group, Pernille Hougaard, marketing manager, Dagrofa Foodservice, Vivi Kjersgaard, sustainability and concept goods manager, Hørkram, Jan Kristensen, development manager, Dansk Cater, Tine Skriver, food manager, Horesta, Morten Enni Hassing Schlichtkrull, Head of Food Product & Performance – Operations Performance, ISS Facility Services A/S, Peter Rønn-Petersen, director, Meyers Madhus, Jakob Zeuthen, climate and food policy manager, Danish Restaurants and Cafes, Ronny Saul, Jespers Torvekøkken, Anne Mette Knudsen, division director, Food by Coor, Mona Carøe Jensen, chief economist, Patient kitchen, canteen and nutrition clinic, Regional Hospital Randers, chairperson, kitchen committee, Organic National Association, Birte Brorson, consulting for professional kitchens in sustainable operation, Øko++, Rune-Christoffer Dragsdahl, secretary general, Danish Vegetarian Association, Trine Langhede, advisor, bioresources and food, Green Transition Denmark

